Messages that are used to deliver to one’s clients or staff to interact the details related to or for them, are informative and do not have any marketing in it are known as transactional messages.
Categories specified by TRAI
TRAI has included seven categories, SMSs of the companies coming under these categories will be added up as transactional one, and those categories are:
1: Insurance/Banking/Financial Products/Credit Cards
3: Real Estate
4: Consumer Goods and Automobiles
7: Tourism and Leisure
Those who do not come under the transactional SMS TRAI categories can still have transactional route with some documentary procedures.
Working process of Transactional route
In this type of route, only permitted message layouts or templates are authorized to be delivered and not other than that, but when want to deliver more templates other than authorized one, every time they are required being approved. These approvals are accomplished by aggregations and gateway service providers. There are various gateways available such as SMS gateway WordPress plugin, bulk SMS gateway, etc.
What are the safety measures required when sending transactional messages?
You should always keep a database of your opted-in customers. This is needed to be developed in case of grievance filed by any recipient
Do not deliver any marketing content to any one from transactional route.
In addition, with transactional SMS it is the content that decides the group of SMS in place of who is sending out SMS.